Say A plumber has backlinks from two web pages: 1 about cats, and 1 about setting up boilers. Relevance Within this context ensures that chances are the latter website link is most beneficial. In this case, I’d say the url seems to be suspiciously like a paid out a person https://www.seobyaxy.com/blog/how-to-track-micro-conversions-on-a-low-traffic-website/